Media Information Literacy 2021
Unit 1: Introduction (No. of Lectures: 10)
Definitions of Media and Information Literacy. Benefits of MIL and requirements.
Development of the Information Society. Information Needs. Ethical use of Information.
Digital Literacy.
Unit 2: Print media and advertising (No. of Lectures:10)
Evaluation of media messages: objectivity, reliability and trustworthiness. Media effects
and bias. News story structure.
Exercises: JAM on current media topic, TAT, news lead writing, headline writing, slogan
writing for advertisements, writing scripts for ads and enactment, product positioning.
Unit 3: Cinema & Television (No. of Lectures:10)
Understanding Cinema, Cinema Literacy, Television Literacy, Photography and
Videography Basics. Lighting Techniques, Video Editing.
Exercises: Breaking down a movie scene / Television News Production
