Media Information Literacy 2021

Unit 1: Introduction (No. of Lectures: 10)

Definitions of Media and Information Literacy. Benefits of MIL and requirements.

Development of the Information Society. Information Needs. Ethical use of Information.

Digital Literacy.

Unit 2: ​Print ​media ​and ​advertising (No. of Lectures:10)

Evaluation ​of ​media ​messages: ​objectivity, ​reliability ​and ​trustworthiness. Media ​effects

​and ​bias. ​News ​story ​structure.

Exercises: ​JAM ​on ​current ​media ​topic, ​TAT, ​news ​lead ​writing, ​headline ​writing, ​slogan

writing ​for ​advertisements, ​writing ​scripts ​for ​ads ​and ​enactment, ​product ​positioning.

Unit 3: Cinema & Television (No. of Lectures:10)

Understanding Cinema, Cinema Literacy, Television Literacy, Photography and

Videography Basics. Lighting Techniques, Video Editing.

Exercises: Breaking down a movie scene / Television News Production